A native of Minnesota, Baron began buying Bordeaux futures at the age of 15, the sale of which later funded the down payment for a Boston condo while in college at Boston University. At 18 he was hired by Food & Wine Magazine’s 2012 “Top Sommelier” Peter Eastlake, to work in his wine retail shop where he worked “under the radar” for three years. By 21 he was managing three stores and purchasing wines by the container. Baron then deferred medical school to work for a James Beard award-winning wine importer, Eric Solomon. After managing most of the East Coast for five years, he took over the role of national sales director, where he ran all aspects of sales for the next five years. Baron moved to California in 2007 and two years later Banshee Wines became a reality. Today Baron manages the company’s sales while overseeing all aspects of Banshee’s evolution and direction.