Cliff is the owner of BREW-ed, a brewery tour and beer education company in Asheville, NC. BREW-ed’s goal is to increase beer knowledge on both sides of the bar. Through staff training at area bars and restaurants and fun and educational brewery tours of downtown Asheville breweries, Cliff works to create better educated beer servers as well as better educated beer consumers. In addition, Cliff is an Advanced Cicerone™ and works for the Cicerone Certification Program as an exam proctor and educator. Before launching BREW-ed, Cliff helped develop the Brewing Sciences programs at Asheville Buncombe Technical College and South College, both in Asheville.