Drew Tybus is a brand marketing and public relations expert responsible for award-winning campaigns for some of the most iconic brands in the world. His experience stretches across various consumer categories, but both his passion and his focus are in the food, wine and spirits industries. Throughout his career Drew has helped develop the strategy and creative campaigns to launch new brands, introduce new categories, re-establish classic brands, and drive awareness, engagement and advocacy for existing brands.
At EVINS, a New York-based full-service communications agency, Drew manages the Food, Wine & Spirits practice, overseeing the strategic planning, creative programming and tactical execution of all programs within the division. Drew's client experience includes work on an impressive list of brands including food and spirits brands such as Maker's Mark, Ole Smoky Moonshine, Brooklyn Brewery, illy cafe, Chef John Currence and the City Grocery Restaurant Group, Cakebread Cellars, PAMA Pomegranate Liqueur, Vox Vodka, Old Fourth Vodka, Qui Tequila, Tres Agaves Tequila, Cruz Tequila, Trinchero Napa Valley, Sugar Island Rum, Menage a Trois Vodka, Crown Maple, AriZona Iced Tea and Bear Naked Granola. While his area of expertise is food,wine and spirits, Drew has also represented A-List consumer brands such as Gillette, Sony PlayStation, ExxonMobil, Durex/KY and ProFlowers.